Cute history lesson: when I launched Changeletter, fast fashion was our FIRST topic! As a treat, I'm about to show you one of the very first graphics our designer Malena ever made for Soapbox. She's the best.
This month, we're going to be talking about fast fashion and its planetary impacts. As always, we'll tell you what you can do to take action. Plus, we're having an interactive panel event on 2/24/21 at 2pm PST/5pm EST with industry experts, retail employees, and fashion entrepreneurs so you can get your questions answered. We'll also do an exercise to see how sustainable your very own wardrobe is and leave you with tips to make it better.
Here's our #throwback graphic - let's get started!
🎯 Action step 1 of 4: READ — Let's start by looking at a few articles together.
Today, I want you to read this fact-packed article from the World Economic Forum. They cover the most significant impacts fast fashion has on the planet. As always, I'll share the points that stuck out to me the most for those of you who aren't going to click on the article (no judgment; I feel you).
These are also good conversation starters for your friends and family.
If you want to actually do something about these numbers, let's talk about it during our event! We have industry experts ready to listen and they're in a position to push for structural change, so let's make it happen.
🏁 Checkpoint: This is the end of action step 1 of 4: READ.
🎯 Action step 2 of 4: LISTEN — we'll watch a short video or listen to a podcast to further expand on our topic.
Here are some takeaways from the video. It's only 2 minutes, which is the shortest video we've featured in the history of Changeletter! It also showcases the unintended consequences of recycling plastic waste into clothing, which seems like a good solution... until you wash those clothes.
I own a pair of Rothy's, which are shoes made by diverting plastic water bottles, and I'm glad I haven't washed them yet. This video has given me a lot to think about.
For me, one big takeaway is that we must come up with robust, systemic solutions instead of constantly duct-taping over our problems. We literally have to take a hard look at our dirty laundry.
Last thing - come to our event to get solutions that YOU can be a part of. It'll be an interactive, non-sucky virtual event and I hope to see your faces so we can work on this as a community.
🏁 Checkpoint: This is the end of action step 2 of 4: LISTEN.
🎯 Action step 3 of 4: ACT — Now it's time to do something. Let's go!
If you're looking for sustainable brands to shop from, here's a price-organized list from The Good Trade. I didn't want to encourage consumption in our action plans, but it's handy to have around when you need something new.
Instead, here's a 7-step plan!
🏁 Checkpoint: This is the end of action step 3 of 4: ACT.
Before we go any further, it's time for you to pledge your commitment. It takes less than 30 seconds to pledge and we can bother you about it in a friendly way, so we can hold each other accountable. Pledge here!
🎯 Action step 4 of 4: REFLECT — what can you commit to? What fresh perspectives can we look at?
A few of you have mentioned that you're overwhelmed by this fashion content. After all, you may own clothes from these brands (same). And profit at the cost of our planet seems unstoppable. But I'm here to tell you that as consumers, we are absolutely making a difference.
Today's REFLECT module provides key takeaways from Hothouse Solutions, one of my favorite sustainability newsletters.
I really enjoyed the Hothouse fashion article because of how well the writers contextualized the problem AND the solution. I encourage you to read the full article, but here's some key points if you're short on time:
Seriously, this article is so good. It made me think about the bigger picture of fashion (last week, I was not at all thinking of regenerative agriculture or renewable energy) and it makes me optimistic that we can fight for individual and structural changes together. After all, that's what Soapbox is here for.
🏁 Checkpoint: This is the end of action step 4 of 4: REFLECT.
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